Laius Entertainment ("we," "us," or "our") is committed to protecting your privacy and ensuring you have a positive experience on our website, in our games, and on our educational platform. This Privacy Policy outlines our practices regarding the collection, use, and disclosure of your information.
This policy applies to:
- Our website: laiusentertainment.com
- Our online store: store.laiusentertainment.com
- Our educational platform: LaiusEDU
- Our Roblox experiences and games
1. Information We Collect
We collect information to provide better services to all our users. The types of information we collect depend on how you use our services:
A. Information You Provide
- Contact Information: Name and email address when you use our contact forms.
- Account Information (LaiusEDU): Usernames, passwords, and educational progress data.
- Payment Information: We do not store your credit/debit card details. All payment processing is handled securely by Stripe and Woocommerce. We only retain transaction records for order fulfilment and tax purposes.
B. Information Automatically Collected
- Device Information: IP address, browser type, operating system, and device identifiers.
- Usage Data: Pages visited, time spent, and interactions within our services (via Google Analytics).
- Location Data: General geographic location derived from your IP address.
- Cookies: Please refer to our Cookie Policy for detailed information.
C. Information from Third Parties
- Roblox: When you play our games, we may access your Roblox username, user ID, and limited game activity data subject to Roblox's policies.
2. Specific Provisions for Children and Education
A. Children Under 13 (COPPA & UK Age Appropriate Design Code)
We take extra precautions to protect the privacy of young users.
- LaiusEDU: Users under the age of 13 must have verifiable parental consent before registering. A parent or guardian must confirm approval via a checkbox or email verification during the sign-up process.
- Data Minimisation: We only collect the personal information reasonably necessary to provide our educational services.
- No Third-Party Tracking: We do not use third-party behavioural tracking or targeted advertising on accounts identified as under 13.
B. Educational Data
For school accounts, we act as a data processor. Teachers and school administrators have control over student accounts and data. We comply with relevant regulations, including FERPA (for US schools) and UK data protection laws, safeguarding student educational records.
C. AI Assistants
LaiusEDU AI Assistant (13+): Powered by Google Gemini, available for educational support on LaiusEDU accounts. Teachers may disable this feature.
Website Support Assistant: Our general "Ask AI" website widget is designed solely to assist with enquiries regarding Laius Entertainment. It is trained on our internal knowledge base. We do not store, record, or track the content of your conversations with this specific assistant.
3. How We Use Your Information
We use collected data to:
- Provide, maintain, and improve our games and educational platform.
- Process transactions and deliver digital goods (in-game ranks).
- Personalise your learning experience on LaiusEDU.
- Respond to your comments, questions, and support requests.
- Monitor and analyse trends, usage, and activities.
- Detect, investigate, and prevent fraudulent transactions and other illegal activities.
4. AI and Automated Decision Making
We use Artificial Intelligence technologies to enhance user safety and experience:
- Moderation: We may use the OpenAI Moderation API in our games to detect and filter inappropriate content. Users are notified when this system is active.
- Transparency: In accordance with GDPR Article 22, we provide transparency regarding any automated decision-making. You have the right to request human review of any significant decision made by our automated systems (e.g., automated bans).
5. Data Sharing and Disclosure
We do not sell your personal information. We may share information with:
- Service Providers: Third-party vendors who help us operate our business (e.g., Stripe and Woocommerce for payments, Amazon CloudFront for content delivery, Tally for surveys).
- Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
International Transfers: If we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place.
6. Data Retention
- Analytics Data: Retained for 2 years.
- Transaction Records: Retained for 7 years for tax and accounting purposes.
- Educational Data: Retained as long as the account is active or as required by school agreements.
7. Your Rights (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate personal data.
- Erasure: Request deletion of your personal data ("Right to be Forgotten").
- Restriction: Request restriction of processing of your personal data.
- Object: Object to processing of your personal data.
- Data Portability: Request transfer of your data to another organisation.
To exercise these rights, please contact us at legal@laiusentertainment.com.
8. Contact Us
If you have any questions about this Privacy Policy, please contact us:
- Email: legal@laiusentertainment.com
- Contact Form: https://laiusentertainment.com/contact